GS1 India: A Standards Organisation

In order to survive in today’s competitive market, manufacturers and brand owners have now become conscious to share not just accurate and reliable product information but also consistent and seamless information with their trading partners and consumers to build trust and enhance their confidence. Labelling a product with all the required information, from across departments including marketing, packaging details, legalities, accurate images, quality, regulatory, etc., is challenging for brand owners. Mostly, the process of collating and updating product information requires collection of data from emails, messages, several excel spreadsheets, resulting in data discrepancies, solving which is a tedious and time-consuming process. Moreover, despite all these efforts, this often results in inaccurate and incomplete product information, resulting in generation of wrong purchase orders by buyers and thereby delaying the product from reaching on shelves in time, leading to fill rates and...

E-commerce has transformed the traditional way of retailing with an increasing number of consumers accepting it as the new normal. It has opened doors of opportunities for small and medium product manufacturers by enabling them to reach out to their customers to sell products and services at competitive prices. E-commerce also enables them to expand their product’s market reach. To take full advantage of this opportunity, SME manufacturers need to make sure that their products get recognized and become visible in the online marketplaces. And the best way to do this is to label them with globally recognized identification standards. GS1 identification standards are used to uniquely and unambiguously identify everything as a supply chain, including all products (trade items), logistics units, locations, entities, etc. GS1 is best recognised for its barcode standard, which is scanned over 6 billion times each day — from scanning groceries, or buying products online, to locating e...

In today’s competitive market where brands are working tirelessly to make their products or services available to their targeted consumers, mobile applications have fundamentally changed the digital landscape worldwide. Millennials in this 21st century are moving at the full pace to catch up with emerging technology in order to stay up-to-date with all things that are occurring around them. Mobile applications in today’s time have become the most customizable weapon that engages and attracts consumers. Mobile applications have become a revolution that is ruling a digital world and making brands more visible to consumers and the market as a whole. Around the world, mostly all the brands are now launching their mobile applications so that they can digitally connect with consumers, know their preferences and try to make amends in their products according to their feedback so that they can make informed purchasing decisions for themselves. One such mobile application is launched by GS1...