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Enhance Online Visibility of Your Products With GS1 Identification Standards

E-commerce has transformed the traditional way of retailing with an increasing number of consumers accepting it as the new normal. It has opened doors of opportunities for small and medium product manufacturers by enabling them to reach out to their customers to sell products and services at competitive prices.

E-commerce also enables them to expand their product’s market reach.
To take full advantage of this opportunity, SME manufacturers need to make sure that their products get recognized and become visible in the online marketplaces. And the best way to do this is to label them with globally recognized identification standards.

GS1 identification standards are used to uniquely and unambiguously identify everything as a supply chain, including all products (trade items), logistics units, locations, entities, etc.
GS1 is best recognised for its barcode standard, which is scanned over 6 billion times each day — from scanning groceries, or buying products online, to locating equipment in a hospital quickly enough to save a life.

Over 2 million companies across the world are using GS1 products codes (barcode numbers).
With its wide usage, GS1 products codes are considered as de facto retailing standards for product identification across the world, for offline as well as online retailing.

Barcode numbers are used by e-tailers to list products on their websites, run promotions, and gather sales analytics. Additionally, consumers can leverage these product codes to compare products across online platforms for price, etc., and gain more information on them using Smart consumer mobile app.

As reported by Google, GS1 product codes, when used on product pages, enhances page visibility in Google search results by 40%, resulting in higher traffic on pages.

The big question here is, where does one get access to globally recognized identification standards? GS1 India is the only authorised barcode agency to allocate these GTIN numbers in India.
Also, it is interesting to know that GS1 barcode numbers creates an essential link between web listings and physical items and facilitates brand owners in maintaining inventory throughout the supply chain.

GS1 India’s barcodes are becoming essentially important for small businesses to sell their products online as they help optimize a product’s potential to feature in the searches that pop up when your customers browse online for shopping. Most of the online marketplaces including Amazon, Flipkart, etc., use GS1 product codes to manage their products’ vast catalogues to avoid any error or mistake.

Therefore, what are you waiting for? Register now and get a barcode at https://support.gs1india.org/barcode_registration_1

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