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DataKart: Your single version of truth

In order to survive in today’s competitive market, manufacturers and brand owners have now become conscious to share not just accurate and reliable product information but also consistent and seamless information with their trading partners and consumers to build trust and enhance their confidence.

Labelling a product with all the required information, from across departments including marketing, packaging details, legalities, accurate images, quality, regulatory, etc., is challenging for brand owners.

Mostly, the process of collating and updating product information requires collection of data from emails, messages, several excel spreadsheets, resulting in data discrepancies, solving which is a tedious and time-consuming process.

Moreover, despite all these efforts, this often results in inaccurate and incomplete product information, resulting in generation of wrong purchase orders by buyers and thereby delaying the product from reaching on shelves in time, leading to fill rates and business losses.

To solve this challenge, Indian Industry has contributed to the development of DataKart — the national product data repository that enables sharing of consistent and quality product data with multiple buyers in one go. This is aimed at ensuring seamlessness of product information across retailing channels and reflecting real time product changes / updates.

DataKart also helps manufacturers in storing and managing appropriate product images, product data attributes and products codes all at one place, where this can be shared in real-time, enabling faster product listing which help them sell through shopping websites

With DataKart, manufacturers can also connect with their consumers through Smart Consumer mobile app which enables them to share additional product information to its consumers so that they can make informed purchase decisions.

Additionally, foundational product data like carton dimensions, etc., can be shared with the supply chain team for planogramming, optimized truckload and warehouse management.

So, what are you waiting for?
Upload your product information to DataKart and share information with multiple buyers in one go.

To learn more about GS1 India’s DataKart service portal, visit: https://www.gs1india.org/datakart/

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