The purchase journeys of today’s consumers vary radically from their predecessor for a simple reason: contemporary buyers tend to devote a considerable amount of time in product research, and also expect a seamless product purchase experience across any platform, whether shopping online, in-store, or via a mobile app. Hyperconnectivity and consumerism are today fuelling the retail industry like never before, but with this plethora of buying options also comes a higher risk of being exposed to fake goods. In the last 2-3 years, ecommerce majors operating in India have been pulled up, time and again, for unknowingly harbouring unauthorized sellers in their marketplaces. The online marketplace model - a risk factor for fake product listing This is exacerbated by the widespread use of the online marketplace model, rather than the e-commerce company owning and managing inventories. While these companies are focussed primarily on facilitating the transaction, they are still exposed to
GS1 India provides universally unique barcode numbers. They enables important applications like product authentication, track /trace, product recall, real-time stocks monitoring, online selling, and many more.