Skip to main content

Digitally Connect With Brand Owners Through Smart Consumer App

In today’s competitive market where brands are working tirelessly to make their products or services available to their targeted consumers, mobile applications have fundamentally changed the digital landscape worldwide.

Millennials in this 21st century are moving at the full pace to catch up with emerging technology in order to stay up-to-date with all things that are occurring around them.

Mobile applications in today’s time have become the most customizable weapon that engages and attracts consumers. Mobile applications have become a revolution that is ruling a digital world and making brands more visible to consumers and the market as a whole.

Around the world, mostly all the brands are now launching their mobile applications so that they can digitally connect with consumers, know their preferences and try to make amends in their products according to their feedback so that they can make informed purchasing decisions for themselves.

One such mobile application is launched by GS1 India for all the brand owners called Smart Consumer mobile application, where consumers can directly connect with brand owners of products they use. By just scanning the ‘890’ labeled product, consumers can easily access all the product information such as product name, date of manufacture, MRP, net content, manufacturer, customer care details, etc., completely and consistently.

Through Smart Consumer mobile application, consumers can digitally connect with the brand owners of the products they’re buying and share feedback or complaints related to the product directly with them.

All the information on products that consumers view through Smart Consumer App is directly managed by brand owners via GS1 India’s DataKart service. With this service, brand owners can potentially share a lot more information about their products than what is possible through the product label, such as instruction videos, recipes, etc.

Smart Consumer app can help consumers verify the product information just by scanning ‘890’ barcode.

So, don’t just sit back; download this free mobile application from your Android and IOS play store.

Be smart and use Smart Consumer Apps.

Comments

Popular posts from this blog

DataKart: National Repository of Information on Indian Retailed Products

 Reaching out to customers with accurate product information has never been more competitive and difficult for retailers than today. This is majorly because of the ever increasing complexity of business processes with ever increasing consumer demands of more and more product information. As we move from single-channel retailing to multi-channel retailing, the need for better and efficient product data management has become critical. Listing new products as soon they are launched in the market is critical to ensure that they consumers don’t go back without making sales. This is directly proportional to a retailers/e-tailers’ ability to quickly receive and update information on new products from several suppliers and present it to retail shoppers as per the requirement of the retailing channel, ensuring seamless shopping experience.  However, in the real world scenario, most of this product information is compromised (and lost to some extent) in the process of receiving the sam...

Empowering Consumers Through The Smart Consumer App

With the rapid growth of e-commerce over the last couple of years, detailed & accurate product information becomes more crucial since consumers are solely dependent on what they see online, to make purchase decisions. Additional product information in terms of what is mentioned on the product label, such as food ingredients, consistency, life, calories, recipes and much more, becomes inaccessible, if not provided in the product description of e-commerce websites. This is why a national repository of product information plays a critical role in storing and sharing trusted product information consistently, completely and accurately. India’s national repository of product information is DataKart, which feeds into Smart Consumer mobile app that empowers billions of consumers with digital access to trusted product data and enable them to check the accuracy of product information mentioned on the product label. The Smart Consumer mobile app is developed by GS1 India , a global sup...

How To Sell Products With Retail Chains

 Breaking into the major retail chains to sell products and grow business is something many product manufacturers aspire for. Bringing products into the retail sector through modern trade retailers can be a fantastic strategy for business growth. It helps to boost product revenue, build brand awareness and improve the kind of network connections you need to successfully grow a wholesale distribution business. It also does wonders for the health of your business as a whole. However, it is also very difficult to introduce new products in retail shops, as retail chains have limited space to fit new products in their retail stores. But with some basic principles, you can pave your way into getting your products into your targeted retail store, which help you reach out to the right audience and enhance your business. We have carved out some basic steps on how you can easily and strategically connect with big retail chains to sell your products Let’s Start… Step 1  — The first step is to...