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Empowering Consumers Through The Smart Consumer App


With the rapid growth of e-commerce over the last couple of years, detailed & accurate product information becomes more crucial since consumers are solely dependent on what they see online, to make purchase decisions.

Additional product information in terms of what is mentioned on the product label, such as food ingredients, consistency, life, calories, recipes and much more, becomes inaccessible, if not provided in the product description of e-commerce websites.

This is why a national repository of product information plays a critical role in storing and sharing trusted product information consistently, completely and accurately.

India’s national repository of product information is DataKart, which feeds into Smart Consumer mobile app that empowers billions of consumers with digital access to trusted product data and enable them to check the accuracy of product information mentioned on the product label.

The Smart Consumer mobile app is developed by GS1 India, a global supply chain standards organization. It lets consumers scan product barcodes using their mobile phones, to access complete product information before making purchase decisions. Besides product information, the app also provides information about the consumer care details of the company, and an option to file complaints or share product feedback directly with brand owners.

Smart Consumer app also enables consumers to validate product information on licenses, including FSSAI, AGMARK, BIS, etc.

Additionally, regulatory compliance authority on food — FSSAI & AGMARK, recently directed food companies to upload their product information on the Smart Consumer mobile app, along with their license numbers and expiry dates.

Please note that only product barcode numbers starting with 890 could be scanned using the app since these are unique product IDs, provided by global supply chain standards organization — GS1 India.
To know about how this app works, click on https://www.youtube.com/watch?v=XE9w7VNne3o
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Location: India

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