Skip to main content

Use of Barcode Number While Selling Online

 

No matter what the size of your business is or what product line you have, there are enough online marketplaces to give you avenues to host your products. Whether you are a home-grown brand or manufacturing unit, having your products listed on websites like Amazon, Flipkart, Big Basket, etc., enhances your chances of sales.

But selling on these portals is easier said than done. To list your products on popular e-marketplaces, you need to accurately identify your products with unique product codes.

Why is it a requisite?

E-marketplaces need a unique identity on products to list them in their system. It is simply because in the absence of unique product identity, the chances of wrong invoicing, delivery, returns, etc., will increase manifolds.

To ensure that you are invoiced for the product that is selected, and then the right product is delivered at your doorstep, unique product codes (GTIN- UPC/EAN) play a critical role. These numbers form an important bridge between online listings and physical products and help you keep order in the inventory management process. 

Further, these unique numbers also play an important role in the whole supply-chain process, to manage inventory and track & trace the movement of products from the point of manufacturing to the final sale. 

GTINs also play an important role in optimizing your product’s ability to surface in search results on Google and hence increases product visibility. 

Hence, it is clear that suppliers need to label their products with unique products codes, also known as GTINs — EAN/UPC.

Now comes the question, where to purchase these barcodes from?

GS1 India is the only authorized body in the country to issue GTINs. These numbers are used by the majority of retail chains and e-marketplaces in India, including Amazon, Flipkart, Future Retail, Aditya Birla Retail, Reliance Retail, Big Basket, Snapdeal, Spencer’s, Google, Easy Day, etc.

Other benefits of GTINs

  • It is a reliable and globally recognized way to represent your brand. By identifying your products with GTINs, businesses can set themselves up for growth since these numbers are universally accepted by trading partners.
  • It helps you meet retailer requirements of creating unique GTINs for each product variation you sell.
  • Free barcode management with DataKart service

Another key feature of labelling GS1 barcode numbers on products is that it helps in the enhancement of products online search, as Google has shown the 40% improvement in the product’s search results when a barcode number is used on the product’s website or webpage, resulting in higher visibility in the marketplace which attracts more business.

Read more about why do you need a GS1 Barcode

Register for GS1 barcode and sell your products seamlessly.

For more information, visit: https://www.gs1india.org/

Labels:

Comments

Post a Comment

Popular posts from this blog

Learn About the Benefits of Having GS1 Barcode Numbers On Your Product

 Having spent a lot of years visiting retail stores and outlets, we all must have witnessed a barcode on the packaging of the product that displays a specific pattern of stripes. What we also do notice is that these lines are composed of some numbers or codes which are framed to be scanned by optical readers. Since the lines correspond to a list of numbers, it gets easy to look up any product with a barcode simply by matching those numbers to an entry which is made in a database at the check-out of a retail store. It is interesting to note here that barcodes also play a key role in supply chains, enabling parties like retailers, manufacturers, transport providers, etc., to automatically identify and track products as they move from manufacturing units to the consumer, and hence enable product recalls, detect counterfeits, etc.. What is a genuine barcode number? As we understand the many benefits of barcode numbers, it is important to know that not all barcode numbers can provide these
Post a Comment
Read more

Scan product barcodes starting with 890 using Smart Consumer app and get additional product information before purchase

When a consumer walks into a retail outlet or search online to purchase a product, s(he) ignores the most important aspect of the product — its barcode number, which is printed on product labels. These labels also comprise of some details pertaining to the product — like manufacturing date, expiry date (if it’s a consumable), batch number along with the retail product price. Barcode numbers starting with prefix ‘890’ consists of a GS1 Global Trade Item Number (GTIN) which is a global standard widely used in the retail sector. The barcode number is linked to an external tool which holds additional information about the product that the label presents. Simply put, these barcodes link back all the information about the product all through the chain — when it was manufactured, the batch it was manufactured in, the date, the time, its packaging details, etc. In India, the platform which acts as a national repository to accurate & authentic product information is called DataKart
Post a Comment
Read more

TRACEABILITY - WHAT, WHY AND HOW

With technological advancement and cut-throat competition in the market, gaining consumer confidence and maintaining real-time product visibility in the supply chain is difficult. Product traceability becomes an important business requirement in today’s context, primarily, because the consumers are increasingly getting conscious of what products they are buying and consuming, and hence would like to validate products through traceability. Besides, there were various trade and consumer safety related reasons that have led to the realization of critical need of a strong and effective traceability solution in supply chain management. For instance, back in early 2006-07, there was a large-scale concern about Samsung mobile phones getting blasted due to battery issues. This caused the manufacturer to identify the problem, stop production and recall all mobile sets already in the market. Traceability in such situations provides an effective system to easily recall products .
Post a Comment
Read more