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Learn To Increase The Reach Of Your Product Online

 Digital domination across the world has led people to rely on the Internet for searching and buying for products and services that they need. Any online business which fails to ride this digital wave effectively risks missing new lucrative sales opportunities.

A strong online presence enables your prospective consumers to search for your products/ service, from everywhere and at any time of the day. If you are running a retail business, your online shop will be open 24X7, enabling consumers to make purchases whenever they need to.

This is the primary reason behind brand owners, like you, are selling their products online. But to effectively sell products online, you need to increase the reach of their product pages and generate more traffic on pages to enable sales.

Fortunately, there are numbers of effective ways through which you can increase the reach of your product online. In this blog post, we’ve listed down some easy to use ways to increase web traffic to your product pages.


  1. Talk about your product online on social channels

Promotion of your products on various social media channels is the most direct, cost-effective, and important thing that builds uninterrupted connections with consumers. 
Talk about your products on your social media platforms, including Facebook, Instagram, Twitter, YouTube, etc. This would help you drive more traffic by increasing product reach, attracting customers and ultimately sell your product

2. Optimize your product pages with relevant keywords

Search Engine Optimization (SEO) plays an important role in increasing traffic to your product pages. Also, it is important to note that SEO and content work hand in hand. Good content with appropriate keywords helps improve the organic traffic on the website and increase the rank of your product’s page in search engines.

3. Invest in Google Adwords for better reach

Google AdWords is a tool for advertising on Google. It is one of the simplest and easiest ways to boost traffic to your product’s page based on relevant keywords.


4. Identify your products with barcode numbers

Did you know, by identifying your products with unique barcode numbers (GTINs — Global Trade Item Numbers), you can increase Google ranking of your product page? 

Yes, you read it right. You can boost your products’ page ranking by using a unique GS1 barcode number of your products on the web page’s code, which enhance your product’s online presence. As per a report by Google, use of GTINs lead to 40% improvement in the product’s search results, resulting in higher visibility of the product in the market space.

Learn more about GS1 Barcodes


5. Invest in quality product images

They say, the first impression lasts forever, that is why perfect product images play an important role when you are trying to stand out from your competitors and attract more customers for your product. 

GS1 India’s PictureIt app helps you capture your product’s images as per imaging requirements of various online marketplaces. Get your products sales-ready with PictureIt app.

6. List your product with various online marketplaces

In today’s competitive world, sharing accurate and complete product information has become essential to help consumers make informed purchase decisions. To make your product visible in the online marketplace with big online selling sites, you have to catalogue your products on the various online selling platforms to give your company’s product a digital representation.

GS1 India’s e-Cataloguing Service enables you to list your products faster with online marketplaces.

7. Create Introductory videos

Did you know 76% of marketing professionals use product videos to increase brand awareness and products’ online reach among consumers?

If you want one quick, easy, and relatively inexpensive way to help boost the performance of your products online, the video could be your answer. Video marketing helps in delivering messages more effectively through visuals and storytelling elements. Create interesting introductory videos of your products and post it on all your social media platforms and YouTube channel to enhance your online presence. 

The digital age is here to stay. The earlier you start using this incredibly effective marketing device, the more leads you can create and maintain. You don’t need a huge ad budget to be successful in e-commerce. Follow these simple steps and increase the reach of your products online.

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