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Enhance Operational & Supply Chain Efficiencies with Traceability

Product traceability is becoming an essential business prerequisite in today’s world, largely because customers are becoming more mindful of the goods they purchase and use, and would want to verify items, besides tracing its origin. This information is critical for consumers to make informed purchase decisions and has helped them shift loyalties from one company to another that can build and maintain a sense of trust and transparency. So let’s understand what exactly a traceability system for businesses is and how an effective traceability solution works. Traceability refers to the organization’s ability to identify, track and trace various elements of a product/consignment as it moves along the supply chain from raw goods to finished products. Effective traceability solution provides end-to-end visibility in the whole supply chain process. To fulfill the requirements of today’s business and ensure what is lying where at all times, GS1 India introduced a traceability solution that enables organisations accurately monitor and manage their products right along chain from production to the point of sale / consumption. Efficient traceability programs not only let businesses respond to product-related issues quickly but also anticipate and avoid them. GS1 India’s traceability solution provides manufacturers/brand owners with all the necessary structures required to ensure a smooth traceability mechanism for the supply chain of their products. The service can be adopted by businesses to ensure smooth functioning of their supply chain for effective and efficient operations.  How GS1 India’s Traceability Solution work for businesses: Having a traceability system not only valuable for tracking and tracing back product information, but it also gives an added benefit to companies. These include:

  • Real-time product visibility
  • Prevention from counterfeit products and protects the brand’s integrity
  • Effective product withdrawal / recall from the market in the wake of the untoward incident
  • Increased consumer confidence through enhanced product safety and ability to provide information for product verification
  • Improved business efficiency by reducing errors
GS1 Traceability service can be adapted to any company, irrespective of its size and softwares used. In fact, for more than a decade GS1 global traceability standards have helped various industries to implement traceability solutions and enable conformity with global regulations such as G.A.P (Good Agricultural Products), ISO standards on Traceability and recalls, EU Food laws, etc. Traceability is the system that increases the speed and efficiency of product recall and reduces the chances of business and consumer risks, and ultimately helps improve the quality of the whole supply chain process.  Therefore, having a traceability solution in the business could be a good investment for you to boost your business in the long run.
So, don’t just sit back, avail all the benefits of GS1 India’s Traceability Solution. To know more about the solution, visit:

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