GS1 India: A Standards Organisation

Smart Consumer mobile app empowers consumers to access detailed product information in the digital format by scanning barcodes, starting with 890, on the product label. This is especially helpful in case label information is not legible due to small font size or damage on the label. The app provided digital product information in product’s name, date of manufacture, MRP, net content, manufacturer details and consumer care details, etc. Also, the app helps brand owners to share products’ additional features and information which is not printed or inaccessible on product description like ingredients, consistency, life, calories, recipes and much more. Additionally, Smart Consumer mobile apps enable consumers to verify information on product licenses, including the license number and its validity date, such as FSSAI, ISI and BEE. All this is aimed at empowering consumers to make informed purchases and consumption decisions.  The application further enables consumers to s...

Product traceability is becoming an essential business prerequisite in today’s world, largely because customers are becoming more mindful of the goods they purchase and use, and would want to verify items, besides tracing its origin. This information is critical for consumers to make informed purchase decisions and has helped them shift loyalties from one company to another that can build and maintain a sense of trust and transparency. So let’s understand what exactly a traceability system for businesses is and how an effective traceability solution works. Traceability refers to the organization’s ability to identify, track and trace various elements of a product/consignment as it moves along the supply chain from raw goods to finished products. Effective traceability solution provides end-to-end visibility in the whole supply chain process. To fulfill the requirements of today’s business and ensure what is lying where at all times, GS1 India introduced a traceability solut...