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DataKart: A Cloud Based Portal For Sharing Product Information Between Suppliers And Retailers

In today’s retail environment, effective & accurate flow of product information between trading partners in the supply chain is crucial. With online shopping becoming the norm today, consumers demand detailed product information on health, wellness, quality of product, origin, and sustainability to make right purchase decisions.

Accurate product information is also essential for retail processes related to merchandising, ordering, supplies’ receipts, planograming, FIFO & expiry management, stock monitoring, running consumer promotions, etc.

However, sharing of product information is considered tedious, as manufacturers/ brand owners have to fill dozens of excel sheets manually for each product to share its information in desired, multiple formats of retailers and online marketplaces. This meant spending hundreds of man hours in doing this monotonous task.

Despite all the efforts, errors arising out of manual processes resulted in sharing of incomplete/incorrect information on products, defeating the entire purpose. This leads supply chain inefficiencies, affecting top & bottom lines of organizations.

But not anymore.

To address the issue of effective exchange of product information between brand owners and retailers/online marketplaces, GS1 India launched its DataKart service in 2016. Since then, it is increasingly used by leading brand owners, modern trade retailers and online marketplaces in optimizing their operational efficiencies and reaching out to their customers more effectively. 
DataKart operates as the national repository of trusted product information on retailed items, populated directly by brand owners/manufacturers. Through this, brand owners/manufacturers upload information on their products attributes once and share them with multiple retailers and online shopping portals, in one go and in real time. Besides new product introductions, this also includes sharing information on regular product updates in MRP, net content promotions variants, etc.

Let’s understand the benefits to manufacturers and retailers
DataKart hosts information on various product attributes including product lifecycle, relevant images, MRP, net size, etc. Through this service, brand owners can share alerts on product changes, NPIs and promotions, with retailers and online marketplaces and receive retailer-wise acknowledgement on each notification.

On the other hand, retailers and online marketplaces can access the pre-built DataKart APIs to directly update their item masters through DataKart.

Additionally, DataKart enables brand owners to generate barcode numbers for their products and barcode images for packaging labels of products. This solves the problems of duplicate barcode number assignment on products due to maintaining multiple excel sheets.

It is a single centralised location for brand owners to view all their product information, view change history of products, and see information on which all products are shared with which retailer and online marketplaces and their return acknowledgements to know if their product information has been acted upon.

Subscribe to DataKart today.

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