Skip to main content

Consumers Are Increasingly Using Smart Consumer Mobile App to View Product Details, According to Report



The Smart Consumer mobile app introduced by GS1 India enables consumers to digitally access product information on their smartphones and allow consumers to directly connect with brand owners.

The app receives its feed of product data from DataKart. A product’s information is displayed every time its barcode is scanned using the app to authenticate label information on consumer products. In case the barcode fails to scan, users can enter the GTIN number of the product written near the barcode to easily access the information.

Reports of the Smart Consumer mobile app show over 12,000 products have been scanned by consumers across India to view or get product details.

While consumers successfully viewed product details of brands that have uploaded their product information to DataKart, those that have not, are missing out on the opportunity to directly promote their products to consumers. Through this app, consumers can also share product feedback directly to the manufacturer and get more product information.

Don’t miss out on this opportunity to maximise your product’s visibility and grow your business by using this app. Upload and publish your product information to DataKart and be visible on the Smart Consumer mobile app today.

Don’t wait, download this app now!

To know more about Smart Consumer mobile app, click on
https://www.gs1india.org/smart-consumer

Comments

Popular posts from this blog

DataKart: National Repository of Information on Indian Retailed Products

 Reaching out to customers with accurate product information has never been more competitive and difficult for retailers than today. This is majorly because of the ever increasing complexity of business processes with ever increasing consumer demands of more and more product information. As we move from single-channel retailing to multi-channel retailing, the need for better and efficient product data management has become critical. Listing new products as soon they are launched in the market is critical to ensure that they consumers don’t go back without making sales. This is directly proportional to a retailers/e-tailers’ ability to quickly receive and update information on new products from several suppliers and present it to retail shoppers as per the requirement of the retailing channel, ensuring seamless shopping experience.  However, in the real world scenario, most of this product information is compromised (and lost to some extent) in the process of receiving the sam...

GS1 Traceability Service Enables Complete Track and trace of Their Products Across the Supply Chain

In today’s consumerist economy, the sale of a good or service is not merely a transaction – it is a brand promise that what is being sold to a consumer is genuine. The idea that a product isn’t what it's seller claims it to be is highly detrimental to consumer perception. The trust that is built gradually over time depletes instantly and damages the brand, delivering a possibly fatal blow to future sales. Long term sales, an important parameter of overall business success, is compromised when a consumer is given a product that is inauthentic, inferior, or unsafe. A brand’s social dimension, defined by the information shared by consumers online and through word-of-mouth, also takes a hit. With their aggressive focus on product data quality , today’s consumers are also acting as activists, taking action against brands that do not deliver on what they promise. Counterfeit products like medicines, faulty medical devices, contaminated foods and unreliable sourcing practices threate...

Multi-Stakeholder Traceability System Ensuring Efficiency in Healthcare Supply Chain Management Amidst COVID Crisis

 The way COVID-19 impacted the world, altered every projection made by Deloitte or McKinsey for the Healthcare supply chain . While the world economy came to an almost halt due to the pandemic, the healthcare supply chain faced unprecedented challenges that are continuing to date. A spike in requirements for essentials medicines and personal protective equipment (PPE) appeared, while the major supplying country for the same dealt with controlling the pandemic. The sudden emergence of a novel virus infection without a cure created a dire need for a vaccine to save the patients. COVID-19 wasn’t a nation-wide tragedy, but a global disaster with no cure or preparations, and the chaos followed worldwide. Apart from the lack of essential medicines and PPEs kits, another major challenge for the healthcare industry is the invention of the COVID vaccine, followed by its distribution to the world. With the creation of the vaccine, its counterfeit products will appear in the market, adding de...