Skip to main content

An introduction to GS1 India's GTIN validation service

The purchase journeys of today’s consumers vary radically from their predecessor for a simple reason: contemporary buyers tend to devote a considerable amount of time in product research, and also expect a seamless product purchase experience across any platform, whether shopping online, in-store, or via a mobile app. Hyperconnectivity and consumerism are today fuelling the retail industry like never before, but with this plethora of buying options also comes a higher risk of being exposed to fake goods. In the last 2-3 years, ecommerce majors operating in India have been pulled up, time and again, for unknowingly harbouring unauthorized sellers in their marketplaces.
The online marketplace model - a risk factor for fake product listing This is exacerbated by the widespread use of the online marketplace model, rather than the e-commerce company owning and managing inventories. While these companies are focussed primarily on facilitating the transaction, they are still exposed to the risk of their marketplaces being contaminated with unauthorised sellers listing unauthenticated goods. These sellers are able to thrive off the marketplace model by offering buyers legitimate pictures and low prices, while remaining anonymous. This is a formidable challenge for online marketplaces, brand owners, and regulators.
The adverse impact of e-retail fake listing Imitation merchandise is a major issue that the ecommerce sector faces today. On the consumer side, the loss can be minor, in the case of categories like apparel and accessories. Or, it can cause long-term health conditions or injuries, in the case of fake cosmetics that use toxic chemicals and harmful substances, or a lookalike consumer electronic product which uses inferior parts. Such consumer scenarios are what has led the e commerce majors to proactively address the fake listings of goods head-on.
GS1 standards are tackling fake listings Global standards organisation -- GS1 -- has addressed the problem of fake product listings. The company’s GTIN Validation service allows retailers and e-tailers to authenticate products on a global registry of product information populated by brand owners & manufacturers from across the globe. The service enables retailers to validate the product data through the 13-digit GTIN number allotted by GS1 organisations across the globe. It will provide authenticated information on products and allow retailers to cross-verify information in their databases. At the moment, the GS1 Global Registry has 35 million Global Trade Identification Number (GTINs) across the globe with 10 million GTINs from India. As a result, it can ensure transparency of information on CPG (Consumer Packaged Goods).
How GTIN Validation by GS1 works The product information will be populated by brand owners so that retailers will be able to unauthorised/ fake product listings, authenticate the products and also product classification for efficient listing on the platforms. Brand owners provide seven attributes to uniquely identify products: Global Trade Item Number or GTIN); Brand name; Product Description; Product Image URL; Global Product Category (or GPC); Net Content & Unit of Measure; and Country of Sale.

Labels

Labels:
Location: New Delhi, Delhi, India

Comments

Post a Comment

Popular posts from this blog

DataKart: National Repository of Information on Indian Retailed Products

 Reaching out to customers with accurate product information has never been more competitive and difficult for retailers than today. This is majorly because of the ever increasing complexity of business processes with ever increasing consumer demands of more and more product information. As we move from single-channel retailing to multi-channel retailing, the need for better and efficient product data management has become critical. Listing new products as soon they are launched in the market is critical to ensure that they consumers don’t go back without making sales. This is directly proportional to a retailers/e-tailers’ ability to quickly receive and update information on new products from several suppliers and present it to retail shoppers as per the requirement of the retailing channel, ensuring seamless shopping experience.  However, in the real world scenario, most of this product information is compromised (and lost to some extent) in the process of receiving the sam...
Post a Comment
Read more

DataKart: Your single version of truth

In order to survive in today’s competitive market, manufacturers and brand owners have now become conscious to share not just accurate and reliable product information but also consistent and seamless information with their trading partners and consumers to build trust and enhance their confidence. Labelling a product with all the required information, from across departments including marketing, packaging details, legalities, accurate images, quality, regulatory, etc., is challenging for brand owners. Mostly, the process of collating and updating product information requires collection of data from emails, messages, several excel spreadsheets, resulting in data discrepancies, solving which is a tedious and time-consuming process. Moreover, despite all these efforts, this often results in inaccurate and incomplete product information, resulting in generation of wrong purchase orders by buyers and thereby delaying the product from reaching on shelves in time, leading to fill rates and...
Post a Comment
Read more

Empowering Consumers Through The Smart Consumer App

With the rapid growth of e-commerce over the last couple of years, detailed & accurate product information becomes more crucial since consumers are solely dependent on what they see online, to make purchase decisions. Additional product information in terms of what is mentioned on the product label, such as food ingredients, consistency, life, calories, recipes and much more, becomes inaccessible, if not provided in the product description of e-commerce websites. This is why a national repository of product information plays a critical role in storing and sharing trusted product information consistently, completely and accurately. India’s national repository of product information is DataKart, which feeds into Smart Consumer mobile app that empowers billions of consumers with digital access to trusted product data and enable them to check the accuracy of product information mentioned on the product label. The Smart Consumer mobile app is developed by GS1 India , a global sup...
Post a Comment
Read more