India is a consumer driven economy with consumers dictating demands for accurate, complete & authentic product information and easy accessibility of product across channels.
Brands are competing with each other to provide this and enable consumers make informed purchase decisions. This information, if standardised and consistent across channels, also leads to seamless omni-channel consumer experience.
However, the challenge lies in capturing product attribute information in a standardised, consistent and complete manner. Information captured through digital means is not what e-tailing websites are looking at. Correctly captured product information is something that compels consumers to buy it while depicting an honest and accurate picture about that product.
Everything, right from product images to product dimensions and capturing of product attributes should follow the prescribed standards. Here, it is interesting to know that the GS1’s standards for imaging, dimensioning and capturing product attributes are de-facto retailing standards and are used by national as well as international e-commerce websites. In case, you would like to learn more about these standards, there are various online resources available. You may also visit GS1 General Specifications.
However, the best and the easiest way to ensure that information on products comply with GS1 standards is to avail of their e-Cataloguing & Imaging Service. It not only captures the product attributes and digital images in a manner compliant with GS1 Product Image Specification Standard & GS1 Package Measurement Rules, but also ensures that the same is available to various buyers in their native file formats. With this, gone are the days when you had to fill up the information of the same product multiple times to make sure that it is filled as per the various available buyers’ formats. With GS1 India’s e-Cataloguing Service, all the product information is available in an online tool called DataKart, from which, it is available for download in various file formats. Also, manufacturers can share their product information with multiple buyers (retailers and e-tailers) using their DataKart account as well. To know more, click at www.gs1india.org/datakart.
This mitigates the possibility of getting your product information rejected by the e-commerce websites. Also, the same can be instantly put to use for product promotions through the web, showcased in in-store displays, and given a platform on social media.
Standardisation of product information is also necessary since consumers today create various touchpoints with the products while reaching to purchase decision. Today’s shopper’s journey can begin on a social media website where a product is discovered, proceed to a store to get a look-and-feel of the product, and end on an ecommerce website. Along these touch-points, the customer is constantly clued into the product information, using it as a point of insight and comparison to help him make up his mind. Hence, it is important that information on all these, and many more, mediums should portray a consistent and complementary product story.
Additionally, well defined product information opens more sales channels in terms of other e-tailing websites and drives consumers to make definitive purchase decisions. Hence, in this ever-evolving online retailing, consistent and standardised product information enables brands to enhance the market reach of their products by listing at various online retailing platforms.
Brands are competing with each other to provide this and enable consumers make informed purchase decisions. This information, if standardised and consistent across channels, also leads to seamless omni-channel consumer experience.
However, the challenge lies in capturing product attribute information in a standardised, consistent and complete manner. Information captured through digital means is not what e-tailing websites are looking at. Correctly captured product information is something that compels consumers to buy it while depicting an honest and accurate picture about that product.
Everything, right from product images to product dimensions and capturing of product attributes should follow the prescribed standards. Here, it is interesting to know that the GS1’s standards for imaging, dimensioning and capturing product attributes are de-facto retailing standards and are used by national as well as international e-commerce websites. In case, you would like to learn more about these standards, there are various online resources available. You may also visit GS1 General Specifications.
However, the best and the easiest way to ensure that information on products comply with GS1 standards is to avail of their e-Cataloguing & Imaging Service. It not only captures the product attributes and digital images in a manner compliant with GS1 Product Image Specification Standard & GS1 Package Measurement Rules, but also ensures that the same is available to various buyers in their native file formats. With this, gone are the days when you had to fill up the information of the same product multiple times to make sure that it is filled as per the various available buyers’ formats. With GS1 India’s e-Cataloguing Service, all the product information is available in an online tool called DataKart, from which, it is available for download in various file formats. Also, manufacturers can share their product information with multiple buyers (retailers and e-tailers) using their DataKart account as well. To know more, click at www.gs1india.org/datakart.
This mitigates the possibility of getting your product information rejected by the e-commerce websites. Also, the same can be instantly put to use for product promotions through the web, showcased in in-store displays, and given a platform on social media.
Standardisation of product information is also necessary since consumers today create various touchpoints with the products while reaching to purchase decision. Today’s shopper’s journey can begin on a social media website where a product is discovered, proceed to a store to get a look-and-feel of the product, and end on an ecommerce website. Along these touch-points, the customer is constantly clued into the product information, using it as a point of insight and comparison to help him make up his mind. Hence, it is important that information on all these, and many more, mediums should portray a consistent and complementary product story.
Additionally, well defined product information opens more sales channels in terms of other e-tailing websites and drives consumers to make definitive purchase decisions. Hence, in this ever-evolving online retailing, consistent and standardised product information enables brands to enhance the market reach of their products by listing at various online retailing platforms.
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