India is a consumer driven economy with consumers dictating demands for accurate, complete & authentic product information and easy accessibility of product across channels. Brands are competing with each other to provide this and enable consumers make informed purchase decisions. This information, if standardised and consistent across channels, also leads to seamless omni-channel consumer experience. However, the challenge lies in capturing product attribute information in a standardised, consistent and complete manner. Information captured through digital means is not what e-tailing websites are looking at. Correctly captured product information is something that compels consumers to buy it while depicting an honest and accurate picture about that product. Everything, right from product images to product dimensions and capturing of product attributes should follow the prescribed standards. Here, it is interesting to know that the GS1’s standards for imaging, dimensioning and ...
GS1 India provides universally unique barcode numbers. They enables important applications like product authentication, track /trace, product recall, real-time stocks monitoring, online selling, and many more.