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National product data repository: DataKart

Today, the collection of reliable, up-to-date information on retail products is a challenge for retailers, online shopping websites and app providers. This is especially because there is no standard format/no fixed product attributes that are required by each retail sector player. This is despite the fact that this accurate and trusted product information is vital to managing daily retail operations like merchandise ordering, supplies receipts, planogramming, FIFO management, stock monitoring, new product introductions, promotions, etc.

Need for detailed, updated information
The information required to manage day-to-day retail operations includes detailed product attribute information, such as its net weight, gross weight, dimensions, price, action and deactivation dates, description, etc., along with product images.

For small brand owners, a more streamlined approach to collecting and mentioning product information can help them list their products faster with multiple retailers/e-tailers to sell across the country. This also includes filling the complete and accurate information on their products in several different buyer/retail format, which have different character limits, structure, mandatory attributes, format, etc. Doing is job manually is only difficult but also restricts the reach when it comes to filling the same information only one, but also on every change in the product. This also demand significant time and efforts from brand owners. Moreover, since doing this manually demands time, it diminished the possibilities of updating retailers’/e-tailers’ item masters/database in real time.

DataKart: Addressing the challenges 
GS1 India’s DataKart is addressing the challenges surrounding increasing the reach of your products by listing them with multiple retailers/e-tailers. DataKart is a web-based platform that enable brand owners to connect with retailers and e-tailers for sharing access up-to-date, complete and accurate retailed product data. As a product data repository on Indian retail products, it features the details of each attribute (ingredient, product image, MRP, net content, dimensions and other aspects).
Brand owners can use DataKart to share accurate, trusted, and updated SKU data within a consistent, structured, and standardised manner, in real time. Moreover, what’s interesting is they just need to upload their information and changes on their products once, and it automatically gets populated with multiple retailers and e-tailers, in their required file formats, on a single click.
Brand owners can also use DataKart for efficiently assigning and managing barcode numbers (GTINs-EAN/UPC) on their products, generating barcode images for printing on product packaging, and storing/viewing all information on their products and barcodes, from a single place. In other words, DataKart also provides a single web-based window for all your product and barcode information, for all your teams, irrespective of their geographical location.
Added business benefit
Since most retailers and e-tailers are using DataKart to access product and supplier information, it allows brand owners to promote their products/new launches to new retailers and e-tailers directly.
Today, several B2B, B2G, B2C businesses are enjoying unprecedented efficiencies through DataKart. These include faster product listing, optimised planogramming, efficient tracking and warehouse management. It also facilitates compliance with statutory labelling and marking guidelines, license and certificate validation, and facilitating consumer access to additional product information.
As of April 2019, DataKart had listed over 7.5 million retailed products from around 14,000 manufacturers. The data uploaded is verified via validity checks based on globally accepted GS1 standards, before it can be accessed by buyers. This ensures that shoppers (both b2b and b2c) get accurate, updated information about products and their attributes.
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