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Datakart: For the Industry, by the Industry

Many a times it happens that you enter a showroom looking for some product and come across one that doesn’t bear the price tag. You seek the help of the staff there who immediately checks their inventory with sensors and do the needful. It’s then that you take the help of the Datkart.

Datakart is the product data repository. Data cartas the name suggests is the storehouse carrying all the data on the consumer product including their features like image, content, price, size, etc. It is a barcode generator for every product under its purview. It allows the brand owners to communicate the trusted brand information to the retailers. Since the launch of Datakart in 2016, it has modernized the product data conversation between the owners, retailers and the customers. Presently, it masses information on approx. 80 lakh consumer products from approx. 14,000 companies.

Benefits of Datakart

This service started by GS1 helps the manufacturers to share the accurate updated SKU data in a stable and methodical mode. It is a single source of reliable data of the product.. Datakart will always include a Barcode called GTIN that gives a number to the product along with the photograph of the product. It avoids confusion among the retailers as many companies sometimes have similar product in appearance but the hidden details are very well established with Datakart.The traders are in no time able to seek the most sorted information about the product. It therefore saves time and effort as once the data about the product is uploaded; it is accessible to every stakeholder throughout the supply chain. It improves product sales owing to the easy search of the commodity just through a code thereby avoiding any discrepancy in the demand and supply of the product.

Retailers and online traders are satisfied with this facility as they get a prompt alert about the latest product launch by the brand owners.

E-catalogue

With huge competition in the market, many owners are regularly updating and re launching their products with improved quality. Maintaining a catalogue in this regard sometimes becomes a cumbersome process. GS1 India's e-Cataloguing & Imaging service is a great relief in this regard. As stated by GS1, it is a 'one-stop solution' to meet various product cataloguing and imaging required for selling products through online portals or offline stores. This e- catalogue is a trusted worldwide service following GS1 Product Image Specification Standards & GS1 Package Measurement Rules. So, all this e- catalogue information is found in one Datakart that is available to everyone in the loop.

Looking at the advantages of Datakart, many companies are availing this opportunity on a day to day basis. Over 125 companies including Heinz, Parle Products, S.C. Johnson Products, Studds Accessories, Panasonic Appliances, Surya Roshini, Hamdard, UshaShriram Enterprises, Bikanervala Foods, MTR Foods, etc, have accessed to Datakart’s premium features making their products popular worldwide sell through shopping websites or through big retail stores.

An up gradation to this is the launch of Smart Consumer app (free for Android and iOS) by the Department of Consumer Affairs and GS1 India that allows a customer to know about the product by scanning a code through their smartphone. Hence, all those brand owners who want to increase their product visibility to a wider consumer should go for this facility.
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Location: Delhi, India

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