Why you should have GS1 barcode number on your product?

Are you a business owner about to launch a new product and wondering whether you need a barcoded label on your product or not? The answer is yes, you need a barcoded product packaging label; however, barcode with just any barcode number (proprietary numbers) won’t give you any benefit.

You need a GS1 barcode. Let’s understand why.

GS1 barcode numbers make your products sales-ready

A GS1 barcode number or GTIN (Global Trade Item Number) is an ISO endorsed standard for identifying products uniquely. In India, GS1 barcode numbers start with ‘890’ and are acceptable to all retail chains and online marketplaces, making your products sales-ready.

2. Enhance online search results

For a long time, GTINs were optional in retailers’ product catalogues, but with changing times and expanding retail, GTINs / GS1 barcode numbers have become essential for listing & selling products on online marketplaces and retail chains.

Since shoppers depend heavily on the Internet for researching products, it becomes critical for brand owners to rank their product pages better. Studies done by Google show that webpages embedded with GTINs rank 40% better in Google searches.

3. Comply with multiple Regulatory requirements

Use of GS1 barcode numbers/GTINs is mandated by various Indian and international Regulatory requirements, including Delhi excise, DGFT’s regulation on medicines for export, USFDA, Smart Consumer requirements of Ministry of Consumer Affairs, etc. Hence by using GTINs on your products, you are a step closer to comply with various regulatory requirements.

4. Other reasons for using GS1 barcode numbers

GS1 barcode numbers are the building blocks for streamlining supply chain and making it more efficient by facilitating expiry management, track & trace, counterfeit detection, product recalls, etc.

To register for GS1 barcode numbers/GTINs, visit: https://gs1india.org/content/register-for-barcodes

Comments

How To Sell Products With Retail Chains

Breaking into the major retail chains to sell products and grow business is something many product manufacturers aspire for. Bringing products into the retail sector through modern trade retailers can be a fantastic strategy for business growth. It helps to boost product revenue, build brand awareness and improve the kind of network connections you need to successfully grow a wholesale distribution business. It also does wonders for the health of your business as a whole. However, it is also very difficult to introduce new products in retail shops, as retail chains have limited space to fit new products in their retail stores. But with some basic principles, you can pave your way into getting your products into your targeted retail store, which help you reach out to the right audience and enhance your business. We have carved out some basic steps on how you can easily and strategically connect with big retail chains to sell your products Let’s Start… Step 1 — The first step is to...

Empowering Consumers Through The Smart Consumer App

With the rapid growth of e-commerce over the last couple of years, detailed & accurate product information becomes more crucial since consumers are solely dependent on what they see online, to make purchase decisions. Additional product information in terms of what is mentioned on the product label, such as food ingredients, consistency, life, calories, recipes and much more, becomes inaccessible, if not provided in the product description of e-commerce websites. This is why a national repository of product information plays a critical role in storing and sharing trusted product information consistently, completely and accurately. India’s national repository of product information is DataKart, which feeds into Smart Consumer mobile app that empowers billions of consumers with digital access to trusted product data and enable them to check the accuracy of product information mentioned on the product label. The Smart Consumer mobile app is developed by GS1 India , a global sup...

Learn About the Benefits of Having GS1 Barcode Numbers On Your Product

Having spent a lot of years visiting retail stores and outlets, we all must have witnessed a barcode on the packaging of the product that displays a specific pattern of stripes. What we also do notice is that these lines are composed of some numbers or codes which are framed to be scanned by optical readers. Since the lines correspond to a list of numbers, it gets easy to look up any product with a barcode simply by matching those numbers to an entry which is made in a database at the check-out of a retail store. It is interesting to note here that barcodes also play a key role in supply chains, enabling parties like retailers, manufacturers, transport providers, etc., to automatically identify and track products as they move from manufacturing units to the consumer, and hence enable product recalls, detect counterfeits, etc.. What is a genuine barcode number? As we understand the many benefits of barcode numbers, it is important to know that not all barcode numbers can provide th...

GS1 India: A Standards Organisation

Search This Blog