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Why you should have GS1 barcode number on your product?

Are you a business owner about to launch a new product and wondering whether you need a barcoded label on your product or not? The answer is yes, you need a barcoded product packaging label; however, barcode with just any barcode number (proprietary numbers) won’t give you any benefit.
You need a GS1 barcode. Let’s understand why.
  1. GS1 barcode numbers make your products sales-ready
A GS1 barcode number or GTIN (Global Trade Item Number) is an ISO endorsed standard for identifying products uniquely. In India, GS1 barcode numbers start with ‘890’ and are acceptable to all retail chains and online marketplaces, making your products sales-ready.

2.                   Enhance online search results
For a long time, GTINs were optional in retailers’ product catalogues, but with changing times and expanding retail, GTINs / GS1 barcode numbers have become essential for listing & selling products on online marketplaces and retail chains. 

Since shoppers depend heavily on the Internet for researching products, it becomes critical for brand owners to rank their product pages better. Studies done by Google show that webpages embedded with GTINs rank 40% better in Google searches. 

3.                   Comply with multiple Regulatory requirements
Use of GS1 barcode numbers/GTINs is mandated by various Indian and international Regulatory requirements, including Delhi excise, DGFT’s regulation on medicines for export, USFDA, Smart Consumer requirements of Ministry of Consumer Affairs, etc. Hence by using GTINs on your products, you are a step closer to comply with various regulatory requirements.

4.                   Other reasons for using GS1 barcode numbers
GS1 barcode numbers are the building blocks for streamlining supply chain and making it more efficient by facilitating expiry management, track & trace, counterfeit detection, product recalls, etc. 

To register for GS1 barcode numbers/GTINs, visit: https://gs1india.org/content/register-for-barcodes


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Location: India

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