GS1 India: A Standards Organisation

 Today, we see millions of people browsing through the internet to buy products and services online, leading to an exponential rise to online shopping. With the rising need for contact-less shopping through e-shopping portals during the COVID-19, we are also witnessing a shift in consumer perception towards online shopping. As per IBEF forecast for 2026, the Indian e-commerce market is expected to grow to US$ 200 billion. With the current 51% annual growth in India’s e-commerce industry, many brand owners are jumping the wagon. If you are one of them, below are some easy steps for you to sell your products online: Decide what product you want to sell Your first step to sell online is to determine which product or service you want to sell. In case you are not a manufacturer, it can indeed be very difficult to decide which product to sell because there are millions of choices to pick from — FMCG, personal care, electronic products, apparel, cosmetics, and many more. 2. Identify your ...

 Reaching out to customers with accurate product information has never been more competitive and difficult for retailers than today. This is majorly because of the ever increasing complexity of business processes with ever increasing consumer demands of more and more product information. As we move from single-channel retailing to multi-channel retailing, the need for better and efficient product data management has become critical. Listing new products as soon they are launched in the market is critical to ensure that they consumers don’t go back without making sales. This is directly proportional to a retailers/e-tailers’ ability to quickly receive and update information on new products from several suppliers and present it to retail shoppers as per the requirement of the retailing channel, ensuring seamless shopping experience.  However, in the real world scenario, most of this product information is compromised (and lost to some extent) in the process of receiving the sam...

 To be able to sell products in the retail market, manufacturers & brand owners need to affix barcode labels on their products or include barcodes into the product packaging. These 13-digit GTIN numbers printed on product labels/packaging help in uniquely identifying products, and thus, facilitate in its tracking and tracing, inventory management, and product recall if required. Hence, it is essential for every brand owner to print barcodes accurately to enable efficient scanning with different barcode scanners and in different scanning environments. In this blog, we are listing some common mistakes that companies make while printing barcodes on their products, which lead to compromised scanning efficiency Light margins/white space is required around the barcode for scanners to read them efficiently. Most companies leave smaller white space than required around the barcode symbol. Since product packaging is small and manufacturers need to convey too much information through ...

 With the world transforming digitally, a brand owner needs to build and maintain a strong & a powerful online presence for its products with accurate & up-to-date information. This would help them build up a success story which is directly proportional to consumer interaction & trust. Brand owners need traffic on their product pages to enable sales and enhance their product’s visibility in search engines. The number of visitors on the product sales pages is equivalent to the number of potential consumer opportunities you may have. Better qualified leads turn into conversions which help sell your product or service, attract new customers, and continue to expand your business. In today’s blog post, we’ve listed down ways to push or increase traffic towards your product page. So, you can build on your success today and start competing with market leaders in your product segment/category. Let’s get started: Advertise your product on various social media platforms First and...

Counterfeiting threats are real. Brands in all industry sectors, from apparel to health, beauty and electronics, are grappling with questions on how to ensure that their brand value is not undermined by scammers selling fake copies of their goods in the real marketspace. As per a recent report by Authentication Solution Providers Association (ASPA), counterfeiting incidents have risen steadily in the last few years and in 2019, these have increased by 24% as compared to 2018. Highest number of cases have been reported in currency, FMCG, alcohol, pharma, documents, agriculture, infrastructure, automotive, tobacco, lifestyle and apparel sectors. Among these, the FMCG sector is most vulnerable as counterfeit incidents in the sector increased by 63%. Today counterfeiting has become a global industry, threatening the safety of the public and eroding consumer confidence in brands and destroying their reputation. Problems associated with counterfeiting Falsified products, especially belonging...